Overview

Source began working with Bupa Care Services in 2008, initially briefed to promote a national initiative, Communi-tea Week ,a giant tea party which helps tackle the problems of isolation and loneliness in older people.

Following the success of this campaign, Source is now retained to promote care home activities throughout the year, as well as being on hand to help with additional briefs, such as care home development announcements (e.g. new builds and refurbishments) and developing local media campaigns for target care homes. 

Working with Bupa Care Homes

The Bupa 'Big 12' is a programme of monthly themed activities in Bupa's care homes which provides stimulating activities for residents and involves local communities and help promote Bupa's care homes as sociable and engaging places to live.

Source works closely with the Bupa team to develop ideas for the 'Big 12', co-ordinate the PR campaign and handle all media liaison.

Promoting the events in Bupa's target media in 2010 alone generated over £200,000 worth of coverage (AVE) in the print press, as well as over 20 local radio interviews.

Over the last three years, we've worked on a very diverse range of events, from teaming up with The Prince's Trust for a Community Crops campaign, breaking the record for the world's largest hand knitted tea cosy and watching Anton du Beke and Ann Widdecombe take to the dance floor again promote Bupa's Shall We Dance initiative. 

Read the latest Bupa stories

Click on our client's news page and read all about it

www.bupa.co.uk/care-homes