Overview

Source first began working with Infoserve, part of the Cityvisitor Group, in 2006 and the relationship has developed to help promote the growing range of products in Cityvisitor's portfolio.

Providing ongoing PR and marketing support to the Group, strategies have ranged from long-term consumer campaigns through to one-off projects aimed at targeting specific audiences.

Working with Cityvisitor Group

The aim of many of the campaigns has been to raise awareness of Cityvisitor's products amongst its key target markets. These include the marketing press, publications read by SMEs across a variety of different sectors, and general consumers in national, regional and local press.

Creating news is one element of this, as well as planning timely news releases and reacting to events.

Tactics range from placing tailored editorial advice articles in industry publications about the best ways for SMEs to market themselves online, through to some effective surveys, which not only offer the opportunity to maintains regular dialogue with current customers but also generate effective news stories for the general media.

As well as co-ordinating a media relations programme, Source works closely with the team at Cityvisitor Group to offer ongoing marketing support, including writing eflyers, copywriting for customer websites and producing newsletters.

Source has also handled Infoserve Group's financial PR following its flotation on AIM, setting up meetings with financial journalists and managing media campaigns surrounding key financial announcements.

Our work with Cityvisitor Group is a great example of the range of services which Source can provide, as well as demonstrating our desire not just to be seen as a PR "agency", but flexible and creative members of the team.

www.cityvisitor.co.uk