Overview

Freedom Back Clinics is a new concept in the treatment of back and neck problems, as well as sports injuries.

Identifying a gap in the market for easily accessible city centre state-of-the-art clinics, Freedom has become a recognised high street brand, a concept that has already been successfully adopted by a number of similar sectors such as laser eye specialists.

Source was initially briefed in 2008 to co-ordinate a media campaign to help launch the new concept of Freedom Back Clinics in Leeds, including raising brand awareness and promoting the opening of their first clinic.

Working with Freedom Back Clinics

Following the successful campaign, which saw the Leeds clinic smash its bookings targets, Source was tasked with generating more positive coverage and brand awareness of the new clinics in Manchester and London in 2010 and 2011.

As well as co-ordinating a programme of news stories to generate an ongoing presence in the media over the respective campaign periods, Source employed a variety of promotional activities to publicise the launch of the clinics.

Tactics ranged from offering journalists who are perennial back pain sufferers a free session at Freedom, placing in-depth articles / interviews covering the main causes and ways to prevent back pain, and some very effective guerrilla marketing with contortionist Maynard Flip Flap, along with a 'flash mob' style event where people dressed in skeleton outfits appeared in high profile locations in the city centres.

Read the latest Freedom Back Clinic stories

Click on our client's news page and read all about it

www.freedombackclinics.com