Overview

With so many golf courses inYorkshireit is vital for Ilkley to be found on the internet when people are looking for a course to play in the area. In addition, although hundreds of visitors play the course, their data is not captured so no dialogue can be maintained.

Source was therefore briefed to attract new golfers and maximise the opportunity to attract previous visitors to come back and play the course.

Working with Ilkley Golf Club         

To help with its SEO, Source has updated the website to incorporate a news section to keep the content fresh and a facility for visitors to subscribe to a newsletter. It also contains relevant golfing links and the site has been added to the many golf directories on the internet.

In addition, visitors are incentivised to leave their business cards by giving them the chance to win a free game of golf at the club. Their names, together with those people who organise company golf days, are then added to a database.

Regular e-newsletters are then sent to them advising them about improvements to the course and clubhouse, discount deals in the professional's shop, new menus in the clubhouse and special green fee rates. 

www.ilkleygolfclub.co.uk