Overview

Source has worked with Legrand since 2003 and prior to that worked with Swifts and Wiremold - the two companies that previously owned its cable management division. Today, Legrand in the UK operates three specialist divisions - cable management, power distribution and wiring devices - and Source is retained to promote all three.

The aim of the campaign, which is predominately media relations, is to publicise Legrand's products, services and expertise amongst its key target markets. These include architects, specifiers, electrical contractors and installers, system integrators and interior designers.

Working with Legrand

Legrand is an enormous company. In the UK alone it has more than 40,000 product variations and three specialist sales teams covering its three divisions, all of which means there's no shortage of material for PR.

In order to decide the focus for the campaign, we work closely with Legrand's communication and divisional product marketing teams to deliver a campaign that mirrors the products and service areas they are focussed on. Key elements cover product news, installation stories and technical articles and quite often we run mini-campaigns that include all three.

Read the latest Legrand stories

Click on our client's news page and read all about it

www.legrand.co.uk