Overview

Working closely with the pre-opening team, Source initially devised a campaign to create excitement about the new hotel and generate advanced bookings.

The launch itself generated high levels of coverage in both the consumer and trade media and targeted key 'movers and shakers' in the city centre who were responsible for recommending the hotel or booking rooms.

One particular hook was to position the Radisson as Leeds' first female friendly hotel, which generated a great deal of interest nationally, including being featured by the BBC.

Working with Radisson SAS

Following the successful launch, Radisson SAS retained Source for seven years during which time we worked for four different general managers.

As well as providing a constant flow of news, reader offers and competitions to the media, Source was heavily involved in a number of other areas. We helped with event management for the hotel's birthday, Christmas parties, etc. We completed award entries, resulting in them winning the White Rose award for the best hotel in Yorkshire. And we organised successful journalists fam trips from the UK and overseas, one of which helped to get them featured on BBC1's popular travel programme, Holiday.

The Radisson SAS performed well ahead of targets and it was recognised as the best hotel within the whole of the global Rezidor SAS brand. A great achievement considering the Group operates 245 hotels in 45 countries.

www.radissonblu.co.uk/hotel-leeds