Get in touch
Source Marketing Communications
24 Park Square West,
Leeds,
LS1 2PW
Telephone: 0113 380 1644
Email: info@sourcemc.co.uk
Overview
Faced with increasing competition from low cost rivals Somfy has
focused its promotion to its trade customers on product
quality/reliability and added value service in terms of technical
and marketing support.
In addition, it has a long term goal to be a household name with
'Powered by Somfy' becoming as well known as an Intel chip is in
computers.
Working with Somfy UK
As part of our trade media campaign for Somfy we focused heavily
on producing case studies of interesting applications, which
enabled us to not only promote Somfy's products but also provide
some 'free PR' to Somfy's customers.
One of the highlights of our consumer campaign was a survey we
commissioned to discover the remote control/home automation habits
of the British people.
As well as gaining national media coverage, we also achieved
excellent regional coverage by analysing the survey results
regionally and producing regional releases.
www.somfy.co.uk