Overview

Faced with increasing competition from low cost rivals Somfy has focused its promotion to its trade customers on product quality/reliability and added value service in terms of technical and marketing support.

In addition, it has a long term goal to be a household name with 'Powered by Somfy' becoming as well known as an Intel chip is in computers.

Working with Somfy UK

As part of our trade media campaign for Somfy we focused heavily on producing case studies of interesting applications, which enabled us to not only promote Somfy's products but also provide some 'free PR' to Somfy's customers.

One of the highlights of our consumer campaign was a survey we commissioned to discover the remote control/home automation habits of the British people.

As well as gaining national media coverage, we also achieved excellent regional coverage by analysing the survey results regionally and producing regional releases.

www.somfy.co.uk