Following its most successful ever year, Leeds-based PR and social media agency, Source Marketing has set its sights on further growth with the appointment of Mia Hodgkinson as a senior account manager.

Mia, who joins Source from ilke Homes, has a strong track record in traditional PR and marketing; and a journalistic pedigree from time spent working for the Press Association.

Daniel Kennedy, a director of Source, said: “The digital aspect of agency work is becoming ever more pronounced; and while the opening and harnessing of new channels of communication is great for everyone in our industry, it is having a detrimental impact on the availability of candidates with traditional PR skills.”

“Mia joins us with the strongest traditional PR skills we’ve come across in a long time. She has the instinct to find a good news hook in any story; loves to write; and isn’t averse to the hard job of picking up the phone and selling stories in to journalists. It really is great to see.”

Commenting on her appointment, Mia said: “I’m delighted to have found my niche at Source. Never before have I been able to fully focus on the things that really make me tick. Not only is the team an incredible mix of talented individuals, there is a real sense of camaraderie there too which makes every day thoroughly enjoyable.”

Source, which was founded in April 2001 by Steve Clark and Peter Downey, expanded its service offering in 2019 by adding SEO – a move that led to a significant growth in its existing client base, while opening new doors to entirely new business opportunities.

As a result of this growth the agency has promoted Kennady Smith, to senior account executive. Kennady specialises in digital communications and SEO and works closely with director, Martha Phillips, on creating engaging content plans for clients and interpreting analytics.

Alongside her role at Source, Kennady is currently studying for her Master’s degree in public relations and strategic communications.