Benchmark unpacks Sunpaq

 Photo: High impact packaging - Sunpaq solutions from Benchmark Packaging

Jan 2012

Glasgow-based Benchmark Packaging has signalled its intention to be seen as the UK's leading contract packer by investing £120,000 in one of the most innovative forms of retail packaging currently available.

Sunpaq originates from the USA and delivers high point-of-purchase impact, maximum shelf appeal and is fully recyclable. The Sunpaq line the company has installed at its Hillington headquarters is only the second in the UK.

Russell Cohen, managing director of Benchmark, said: "When we decided to enter the contract packing market last year we wanted to offer the best possible service to our customers and that meant Sunpaq was a packaging option we simply had to have."

"It is a fantastic solution that ticks all the boxes in terms of display impact and recyclability, and it has the potential for use across a huge number of different sectors. And while it's done relatively well in the short time it's been available in the UK, I truly believe we can take it forward so that it enjoys the same widespread success it has in the United States."

Sunpaq's appeal is based on the fact that its unique structural technology means products can be displayed with total visibility, both front and back. Furthermore, it has the versatility to be hung on pegboards or used as stand alone products, and is available in five different styles - carton insert, frame view, see-through, side-fold and stand-up. All five styles use the same tough, thin film product-cover, which protects products and enhances their appearance. Shaped cards can also be used with every style, while the potential exists for left-hand / right-hand complementing product placements that dramatically increase shelf density.

In addition to Sunpaq, Benchmark's technically driven service, which was launched in early 2011, includes automated case assembly, specialist carton and tube packing, automated front and back bottle labelling, shrink sleeving, gift set management, RF tagging, and glass inspection and assembly. Amongst its clients are Chivas Brothers, Chesapeake, Burns Stewart, AG Barr, The Edrington Group and William Grant & Sons are already on-board as customers.

Client: Strategic Packaging