The big pinch - why you should value PR

Laura Blanco-Medina of Source Marketing Communications explains why PR should be valued - especially when times are tough.

With many businesses feeling the economic pinch being savvy with your marketing budget is vital, and distinguishing the most cost-effective way to reach current and potential customers is key.

Public relations (PR), direct marketing and advertising are all important services to be considered, however when in search of value for money PR is undoubtedly your best option.

With the ability to broadcast your messages through the media PR can raise awareness of your business and drive sales.

Whereas most forms of promotion are seen as companies 'selling' themselves, the independence of the media lends extra weight to editorial coverage.

But it's also about reputation management. For those of you who have had to cut budgets, it's definitely worth considering renewing your PR contacts, as the silent treatment could really damage customers' perceptions of you. 

When considering costs compared to placing an advertisement in one publication, a well-managed PR story can be distributed to all your target media, potentially hitting millions of people at the same time. So whether it's through national, regional and local press, trade magazines and even social media campaigns, PR is certainly up there on the list of business 'must haves'.

For additional information or advice on how to make PR work for your business contact Laura by calling 0113 3801644 or email laura@sourcemc.co.uk