Leeds-based Source Marketing Communications has been appointed by University Centre Quayside to help launch the new Chartered Manager Degree Apprenticeship and raise its profile both locally and nationally.

The company, which has locations in six of the largest metropolitan cities in the UK, is aiming to develop professional people within a professional environment, either to perform better in their current management role, or to prepare them for stepping up, or across to, their first line management position.

Commenting on the new account, Martha Phillips, a director of Source, said: “University Centre Quayside has already made a name for itself, so we’re very excited to launch this new chartered manager degree apprenticeship through PR and social media activity whilst raising its profile.”

Stuart Cameron, managing director of University Centre Quayside, added: “Source Marketing is a small agency with a big reputation and we’re delighted to be working with them. Their approach is very much hands-on and they have certainly struck me to date as being an agency who set the bar high, but clear it with ease.”