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The world’s changing at an astonishing rate. What was the norm ten years ago is now very much retro (iPods and MP3 players anyone?). And it’s a sure fire bet that whatever it is we take for granted today, will be in the hands of hipsters before we can order two extra-skinny flat whites and a gluton-free blueberry muffin.

What started as a casual conversation on Christmas Day with my daughter Emma, about taking on the ‘Yorkshire Three Peaks challenge', became a reality when Emma’s friends, Amber and Sam plus my colleagues at Source, Martha, Marta and her partner Tiago, decided to join us. A date was set, accommodation booked and the charity chosen. There was no backing out for the Magnificent Seven.

If popularity on social media provides any indication of who will win the Tory Party leadership battle then Boris Johnson, as the bookies predict, will be a shoe-in!

When my colleagues Peter, Martha and Marta , along with a small group of family and friends, including Peter’s daughter Emma and Marta’s boyfriend Tiago, announced their intention to tackle the Yorkshire Three Peaks Challenge I have to admit I was a little bit sceptical that they could do it!

"I think the basic fundamental thing which appeals is that one can act, dance, sing, and do whatever you are good at in front of a camera and upload the same to get liked by the world and ultimately become famous.”

I spent the final month of 2018 leading a ‘sod it, it’s Christmas’ lifestyle and it worked wonders for me. I spent the majority of December going to work parties and family parties; having nights out with friends and more!

To many, the step from university into the big wide world can be of a daunting nature - and for me that’s no different. But the distinctive factor is that I have one foot in the door, ready to take that leap when I (hopefully) graduate next summer.

When I get older losing my hair, many years from now, will you still be sending me a valentine, birthday greetings, bottle of wine?

Branding is a key element of any company, whether it’s brand new, up and coming or pre-established. Forbes recently ranked Apple as the world’s most valuable brand, coming in at an astonishing £139.6 billion for brand value and £175.2 billion for brand revenue.