Driving visibility, credibility and growth through PR, SEO and content

The Client

Skipton Business Finance is an invoice finance provider supporting UK SMEs with flexible funding solutions.

The Brief

Skipton Business Finance partnered with us to elevate their market presence and accelerate growth. The objectives were clear:

• Increase brand awareness among SMEs and brokers
• Grow share of voice against competitors
• Improve SEO visibility, traffic and leads
• Position Skipton as a sector expert
• Act as an extension of the in-house team

The Strategy

An integrated PR, SEO, and social media approach designed to build authority, visibility and demand.

PR

At the outset, Skipton Business Finance had little to no proactive PR presence. We built a consistent and strategic media profile from the ground up, positioning them as a trusted voice within the finance sector.

• Targeted PR strategy based on competitor and media analysis

• Coverage across thought leadership, deals, appointments and sector insights
• Placements in key regional, national and trade publications
• Features in titles including MSN, The Yorkshire Post and Insider Media

We also amplified the Communities Matter programme, working with donation recipients to generate local press coverage and strengthen community visibility.

SEO

We implemented a robust SEO strategy to support long-term growth and lead generation.

• Full technical audit and optimisation plan
• Targeted keyword and content strategy
• Ongoing content and link-building activity

Social Media

We transformed Skipton’s social presence with a more strategic and visually engaging approach.

• Structured content plan aligned with PR and SEO
• Bespoke templates and campaign graphics
• Visually consistent, audience-focused content

Creative

We designed and delivered event materials used across the UK, including:

• Tote bags, pens, cups and notepads
• Pull-up banners and branded assets

The Results

Social Media

• 106% increase in impressions
• 182% increase in clicks
• 163% increase in engagement

PR (6 months)

• 34% increase in coverage vs KPI
• 18 million reach
• Average domain authority: 65
• £255k in coverage value

This increased visibility supported wider growth, with Skipton Business Finance reporting ‘record profits and its largest-ever lending book’, as featured in Insider Media.