Raising the profile of Ellis Patents

The client

Ellis Patents is a leading manufacturer of cable cleats for industrial and electrical applications.

 The brief

1. Raise the profile of Ellis Patents and the importance of cable cleats both in the UK and its export markets
2. Generate high profile trade PR coverage and social media engagement
3. Position the business as thought leaders, market innovators and the world’s leading cable cleat manufacturer
4. Increase online visibility, traffic and leads to www.ellispatents.co.uk

The strategy

PR & Social Media

We developed an integrated trade PR and social media strategy, built around the following core pillars:

1. Product and technical
2. Case studies and installation news
3. Thought leadership
4. News announcements
5. Regional profiling across Yorkshire
6. International announcements (e.g. North America, Asia etc.)

SEO

• Conducted a comprehensive technical SEO audit to establish a strategy and KPI framework
• Provide ongoing support to implement the strategy and achieve agreed KPIs

PPC

• Delivered ongoing PPC support to drive increased paid traffic, enquiries and leads

Marketing

• Developed and delivered regular e-newsletter to keep Ellis Patents 50 strong distributor export network around the world information of company developments and news and with access to the latest technical articles / thought leadership pieces

Client testimonial

“Source has a professional and resourceful team, which has achieved unprecedented levels of coverage for us in relevant technical journals and our local and regional press. This has played a significant part in building the worldwide reputation of our business to the extent that we are now recognised as the world leader in our field.”

Richard Shaw, Chairman of Ellis Patents