Coptrz is one of the UK’s leading commercial drone providers, selling over 150 different product types online from manufacturers across the world.
Source was tasked with developing and implementing a Digital PR strategy to achieve the following key objectives:
As part of our ongoing press office function, we provided a drip-feed of business announcements to our target media and proactively sold-in comment and interview opportunities to promote Coptrz thought leadership around drone technology.
The first campaign we got our teeth into involved working with PGMOL – the body responsible for professional refereeing in English football.
In partnership with the PGMOL, we developed a PR launch plan ahead of the new Premier League season, with core activity including:
Central to our strategy, was ensuring every aspect of the PR launch was designed to showcase the capabilities of Coptrz’s drone technology within elite-level football refereeing.
“We’ve established a really productive working relationship with Source and that has translated into some excellent PR results to raise the profile of the B2B and consumer areas of our business. The team has been responsive throughout, continually providing creative input in terms of campaign ideas and reacting quickly to any key business announcements we needed to make.”