The role of PR has rapidly evolved to the point where driving authoritative backlinks to enhance SEO performance is now of equal importance to securing column inches to grow a brand in its target media.
The game has changed but the principles remain the same – you still need to combine powerful storytelling and excellent media relations to deliver results. That’s why our PR team isn’t just made up of digital PR strategists but relies heavily on the skill of traditional comms specialists and former journalists.
Our experienced team has worked across B2B and B2C markets, representing some of the nation’s biggest brands and delivering PR coverage that has resonated with target markets around the world.
PR remains one of the most effective ways to build a brand, drive engagement, gain audience trust or simply promote the latest product or service through editorial channels.
Our approach to this is built around fusing creativity, insight and an eye for a story to achieve high profile media exposure in the publications, blogs or broadcast outlets that matter. We know that the right campaign, corporate announcement or timely piece of news-jacking delivers results and elevates brands.
Digital PR and link acquisition plays a pivotal role within any SEO strategy and has become one of the biggest influencing factors when improving organic visibility and rankings. We recognise the power of a link and the critical trust signals it sends to Google, which is why we deliver digital PR campaigns that enhance SEO performance and spearhead growing search engine visibility, traffic and conversions.
We feel we’ve hit the sweet spot, particularly for forward-thinking brands that recognise the digitally integrated world PR now lives in.
Most brands are likely to face a crisis at some point.
From a negative online product review to major redundancies, a crisis can come in all shapes and sizes, but can ultimately result in lasting damage to a brand’s reputation that could take years to repair. In some instances, a poorly handled crisis – played out over social media and the press – can even result in business closure.
We work closely with our clients to establish the necessary level of planning needed to limit the fallout from a crisis when it hits. Whether it’s working through potential scenarios, media training key client personnel, creating a crisis communications strategy or drafting pre-approved statements for the press or social media channels – nothing is left to chance.
If a crisis does strike out of the blue and the client has put no formal planning procedures in place, we’re also able to react and parachute ourselves in to help the brand navigate through the choppy waters ahead.