Many clients ask why SEO is important to their business? The short answer is that 93% of people find a website via a search engine, with the vast majority of those being potential sales or leads.
We work with brands across a range of sectors to improve their organic visibility and rankings to drive increased traffic, conversions and ultimately – revenue!
Very few businesses are able to exist without a strong online presence. That is why we support clients throughout the SEO journey, whether that’s producing an initial audit in order to understand the size of opportunity through to devising a strategy and implementing a retained programme of activity to meet agreed KPIs. Each strand of activity enables us to stay one step ahead of the latest search engine trends, algorithm updates and Google’s latest AI overview.
Our approach is flexible, with some clients working with us on one element, through to those needing an end-to-end solution that is underpinned by strong KPI measurement and reporting.
A key starting point with any client is understanding how visible their site is in relation to keywords and competitors and how technically robust it is for search engines like Google to crawl, render and index a site effectively.
Whether the site is 10 years old and creaking at the seams or built only 6 months ago, we’d always recommend producing an SEO audit to identify any short, medium or long-term issues that need addressing.
An audit will not just take a forensic look at the overall health and organic performance of a website but will most importantly pinpoint the strategic recommendations, competitor insights and technical fixes that are needed to drive enhanced SEO performance.
The technical strength of a website is fundamental to its overall effectiveness from an SEO perspective.
This is why our technical SEO specialists analyse different areas of a site such as its structure, speed and accessibility – all factors which directly impact on how well search engines can crawl it to better understand and rank it. This informs a major part of any initial site audit but also requires ongoing monitoring and implementation of fixes to keep ahead of any changes to the competitor landscape or algorithm updates.
Migrating a new website can be a headache for any brand, especially if SEO is not factored in from the very start.
A new website can be visually amazing but if SEO is overlooked during the migration process, it will inevitably see its organic search engine rankings, traffic and conversions tank when it goes live.
We therefore help brands through every stage of the process to ensure that SEO is front of mind throughout and that time has been invested in the research, planning, execution and monitoring phase to ensure the new-look website retains and gains as much organic visibility as possible.
Developing site content is key to any successful SEO strategy and based on putting the user first and meeting Google’s E-E-A-T criteria – Expertise, Experience, Authority and Trust.
We recognise that serving relevant information and answers to user search queries will pay dividends in terms of enhanced organic rankings, visibility and traffic for our clients.
By following the E-E-A-T criteria, we develop engaging content that demonstrates high levels of knowledge about the subject or topic in question, commands authority from a backlinking perspective and sends multiple trust signals to Google.
As website owners, our clients are under increasing pressure from search engines to provide a great user experience across mobile and desktop devices, with the quality of site page content a major deciding factor.
From the intensive keyword research that informs our content roadmap, through to producing and outreaching it as part of a dedicated digital PR push to achieve highly authoritative backlinks, we leave no stone unturned.
Gaining relevant, authoritative backlinks to any website still remains one of the biggest trust signals and ranking factors to Google. Any successful SEO strategy must incorporate an ongoing digital PR and dedicated link building campaign.
The campaigns we deliver is rooted in strong creative ideas, data-led insight, media relations and our proven ability to create content that gives the media a compelling reason to link back.
We can typically work with clients in a stand-alone digital PR capacity or as part of a wider integrated SEO strategy encompassing technical and content.
If you’re looking to work with a performance-led marketing communications agency, spanning PR, SEO, paid digital and social media, then get in touch – we’d love to hear from you!
Get in TouchIn-depth keyword research is essential and it will pinpoint the many words and phrases users (i.e. potential customers) will be basing their search around. Unless your website is visible for these keywords, users will be unable to find it. A great way to test and identify which keywords perform best is by implementing a PPC campaign and analysing which ones convert higher.
The short answer is SEO is a long-term investment and results will never be as immediate as paid search. The exact timeframe will hinge on a range of factors, such as how technically strong your website is through to the volume and size of competitors competing for similar organic rankings and visibility in your space. It’s worth mentioning that some simple fixes can often start to have an immediate impact on organic performance.
Seeing a drop or increase in rankings will have a key impact on your site traffic. Rankings within Google change as its systems detect new websites, content and user behaviour. It also releases regular algorithm updates designed to improve its results and user experience, which can have both a detrimental and positive impact on SEO performance and site traffic. Fortunately, we have systems and processes in place to spot any fluctuations in performance, so that we can take any necessary actions.
In terms of activity, we produce a live work in progress report which outlines key SEO tasks to be completed and their priority of importance. We utilise Looker Studio to offer real-time reporting where needed and report monthly and quarterly SEO performance against KPIs agreed at the very outset.
Put simply, yes. A major trust signal and ranking factor for search engines like Google is the volume, quality and relevancy of links pointing to a website. Digital PR, underpinned by engaging site content, is fundamental to helping secure those authoritative backlinks that will enhance SEO performance.
We’re able to work with a host of bespoke website platforms to optimise SEO performance, but the most common ones in our experience are WordPress, Shopify, Magento, Umbraco and Sitecore.
