Legrand is one of the world leaders in electrical and digital building infrastructures and connected solutions.
Promote the launch of Legrand’s new cable trunkiong product, Salamadre, which was 50 per cent quicker to install than its predecessor with the intention of raising awareness of the product, positioning the client as the market innovator.
Source created a six-month media relations campaign that would position the product in front of trade editors and local journalists in a manner that would capture their interest and communicate the value of the product to the target audiences.
“The quantity and quality of coverage secured by Source’s campaign was vital in raising awareness of our new Salamandre trunking. The coverage resulted in a significant number of direct sales leads, which when combined with the Pit Stop roadshow, has led to sales that have exceeded our budget expectations.”
Mark Evans, marketing director, Legrand