Leeds-based performance-led marketing communications agency, Source has been appointed by digital transformation specialists Stridon, to drive forward its digital marketing strategy and support its long term growth aims.

The London-based business, which enables professional services firms to accelerate business performance through people and technology, has turned to Source to build its brand awareness, increase online visibility and communicate its technical and strategic expertise.

Source will deliver a full range of services ranging from PR to paid social media, to enable Stridon to reach its target audience of IT professionals operating across sectors such as law and property through to financial services and accountancy.

Stridon is at the forefront of helping professional services firms to harness the true potential of technological advancements such as artificial intelligence, and so its marketing strategy will focus on promoting its capability to develop and support digital transformation and organisational change.

Anna Macleod , chief operating officer at Stridon said: “We’re at the start of a very exciting growth phase for Stridon and so it’s perfect timing to bring the team at Source on board and capitalise on their experience, expertise and proven track-record in delivering results for clients. We’re a business that is focused on team collaboration and forging strong client relationships to deliver real technology change and we firmly believe that Source shares those same values and will become a powerful extension of our business.”

Martha Phillips, director at Source, added: “We’ve significantly increased our portfolio of technology clients over the last few years, with this latest appointment underlining our digital marketing credentials in this space. Stridon is involved in some game-changing digital transformation projects, works with a fantastic portfolio of clients and has ambitious plans to grow and innovate further in the future. We look forward to being part of that journey, to help the business achieve its long-term vision.”

Source works across PR, internal comms, SEO, paid digital and social media and provides strategic guidance to both B2B and B2C clients across the UK.