THE CLIENT: Praesepe  

 

THE BRIEF: Working on a retained basis for Praesepe across the UK, one of our roles is to promote its corporate social responsibility; in particular its activity with CHIPS - a charity set up on behalf of the casino and gaming industry, which aims to provide specialised wheelchairs for children with severe mobility problems.

Our ongoing challenge is to create the maximum impact for these fundraising activities and the wheelchair donation they result in.

 

THE STRATEGY: Source promotes Praesepe’s activity through traditional media relations activity in local and regional press relevant to particular venues and wheelchair recipients. The stories and event photographs are then shared on social media platform LinkedIn.

 

THE RESULTS: The wheelchair donations’ campaign has helped raise Praesepe’s profile nation-wide, opened up lines of communication with staff, influencers, journalists and other key audiences, and shown its caring side.

In 2016, Praesepe’s coverage achieved 1,524,080 impressions, with a value of £36,844, and an AVE of £110,533.

In 2017, the coverage achieved 2,129,642 impressions, with a value of £52,358, and an AVE of £157,076.

In the first half of 2018, the coverage achieved 1,120,242 impressions, with a value of £57,980, and an AVE of £173,941.